Case studies

Ads that moved the numbers

Long-term partnerships with SaaS brands, measured in conversions, CPA and views.

Case study #1

Canva

UGC content creation for Meta & TikTok ads

Canva is a versatile design app used by everyone from solo founders to marketing teams — making it easy to create professional graphics, videos, and social content without a design background.

I've created 20+ concepts for Canva across Meta and TikTok ads as part of a long-term partnership, including their #2 top-spending UGC ad. In Q3 2026, my ads drove 64% of sign-ups across every creator in Canva's programme, and three of my ads in this batch achieved the lowest cost per trial.

Canva Long-term partnership
Ad concepts
20+
Top-spending UGC ad
#2
Of all creator sign-ups, Q3 2026
64%

Case study #2

wetracked.io

UGC Content Creation & Creative Strategy

wetracked.io is a third-party ad-tracking platform that improves attribution data for Meta, Google, and TikTok ad managers — helping ecommerce brands recover the ad spend that broken tracking quietly wastes.

I've produced 100+ ad concepts for wetracked.io, including ads that hit record-low cost per acquisition. Today I also lead creative strategy — testing new formats, finding winning concepts, and directing ads for other creators on the wetracked.io roster.

wetracked.io 1-year+ partnership
Ad concepts
100+
Total conversions
2700+
Lower CPA
64.6%

Case study #3

Motion

UGC content creation for YouTube & Meta ad platforms

Motion is an auto-scheduling and auto-time-blocking app that builds your day for you — automatically planning tasks and meetings to maximize productivity.

I've created 50+ concepts for Motion across both YouTube and Meta, many of which have been winners. The ad shown here is one of their top three best-performing ads of all time.

Motion 1-year partnership
Ad concepts
70+
Views on Meta & YouTube
10M+
Best-performing YouTube ad
Top 3

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